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December 9, 2005
By: TOM BRANNA
Editor
More than half of Americans surveyed admitted to being just like Mom—when it comes to cleaning, that is. According to The Soap and Detergent Association’s (SDA) 2005 Spring Cleaning survey conducted by International Communications Research (ICR), 56% of the people surveyed said they clean much like their mothers did, but 55% said they use different types of cleaning products than the previous generation of house cleaners used. When asked what ways they most differ from Mom, 17% cited that they c...
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